Case Study - WATADOG

Client Overview

WATADOG is a luxury pet apparel brand that recently entered the market with the WATADOG Bottle as its debut product. The brand positions itself at the intersection of style and functionality, offering pet owners a product that is both practical and aesthetically pleasing.

Project Objective

WATADOG needed an e-commerce platform that could communicate the unique features of the WATADOG Bottle while delivering a sophisticated, high-end experience aligned with their brand vision. The objective was to build a custom Shopify theme that would effectively tell their product’s story, drive pre-launch interest, and set the foundation for long-term growth.

Design & Development

We began by working closely with WATADOG's team, referencing their favorite websites and adhering to their brand book to craft a custom Shopify theme. This theme was developed with custom sections that allow Watadog to easily update and manage their content without requiring ongoing developer assistance. This flexibility empowers the client to maintain their website independently, making changes as necessary while preserving the high-quality design.

The development process involved optimizing the theme for both desktop and mobile devices to ensure a responsive and engaging experience across all platforms. We incorporated interactive elements and animations that enhance user engagement without compromising performance.

A dedicated landing page was created to support the pre-launch campaign, helping to build an email list and generate excitement around the brand before the official launch. This page featured captivating imagery, informative content, and a clear call-to-action to encourage visitors to subscribe for updates.

Key Features Implemented

Custom Shopify Theme

The theme was developed from scratch, adhering to Watadog’s brand guidelines. Custom sections were built for easy content management, allowing the client to update text, images, and layouts without needing a developer.

Pre-launch Landing Page

A landing page was crafted specifically for the pre-launch campaign, focusing on collecting subscribers and creating anticipation for the Watadog Bottle. The landing page was highly optimized for conversions with clear messaging and strong visuals.

Bundle Selling Feature

We implemented a custom feature that allows for bundle selling, providing an opportunity to increase AOV by offering customers bundled product options.

WATAcademy Blog

To support long-term organic growth, we created the WATAcademy blog where the client can regularly publish content related to pet care, product updates, and lifestyle topics. This section is easy to manage and structured to help boost SEO.

Scroll-Driven Animations and Rich Visual Elements

To elevate the overall experience, we integrated scroll-driven animations, video content, and other dynamic elements. We collaborated with a 3D artist to generate synthetic assets of the product.
These additions help explain product features in an engaging way and maintain the visitor’s attention.

Responsive Design and Best Practices

The theme was optimized for both desktop and mobile devices to ensure a seamless experience across platforms. We applied e-commerce best practices, such as strategically placed CTAs, simplified navigation, and a clear value proposition to maximize conversions.

Outcome & Impact

The resulting website is a powerful e-commerce platform that reflects Watadog’s commitment to luxury and quality. It offers an immersive, user-friendly experience that showcases their product while ensuring ease of management for the client.